Brooklyn Law Professor Teaches the NFL a Lesson About the DMCA

Recently, Brooklyn Law School professor and EFF attorney Wendy Seltzer posted a video on YouTube of the NFL's ridiculous copyright notice from the Super Bowl. Overzealous NFL lawyers subsequently sent a takedown notice to YouTube which was forwarded on to Professor Seltzer. YouTube enthusiastically complied. She then filed a proper counter-notification, making it very clear that the video had been posted as a fair use. Even a cursory examination of the fair use factors reveals this falls under the umbrella, especially considering that there is no market for videos of NFL copyright notices (4th factor). YouTube put the video back up on the site.
Then the NFL misstepped. According to 512 (g)(2)(c), the NFL should have went to court after receiving the counter-notification to get an order preventing the user from infringing activity. Instead, the NFL lawyers filed a second notice of copyright infringement, and stepped into legal hot water.
The problem is that in DMCA Section 512 (f)(1) a copyright owner is not allowed to "knowingly materially misrepresent" that some content is infringing. Here, Professor Seltzer made it abundantly clear that the video was intended as a fair use. On her side there is the precedent of a case we covered in my Comparative Copyright class called Online Policy Group v Diebold (337 F.Supp.2d 1195). In it, a couple of students at Swarthmore College obtained internal emails from the Diebold company about the malfunctioning of their voting booths, and posted the materials on a server operated by Swarthmore College (placing it under the cover of Section 512 (c)). Diebold sent a takedown notice to Swarthmore to get the materials removed. The students put up a fight, claiming fair use, and took the matter to court. In relevant part, the court said:

The Court concludes as a matter of law that Diebold knowingly materially misrepresented that Plaintiffs infringed Diebold's copyright interest, at least with respect to the portions of the email archive clearly subject to the fair use exception....The misrepresentations were material in that they resulted in removal of the content from websites and the initiation of the present lawsuit.

In comparison, Professor Seltzer's case is even stronger, because she made it clear that this was a fair use, and the NFL still sent a second takedown notice. A court should have no problem finding that the NFL materially misreprented that the material was infringing when they sent the second notice.

For the NFL, which has been overzealous in enforcing its copyrights, this will hopefully be a lesson learned.